MDRDIGITAL
B2B Marketing Architecture

Your outbound isn't underperforming. It's underengineered.

LinkedIn and email campaigns built and run personally: strategy, messaging, data, and deliverability engineered as one system, with no account managers in between.

15+
active B2B clients
~15
leads / month per successful account
10
years leading B2B marketing
Campaign overviewWeek 1Week 8Positive replies+31 this monthMeetings booked6 this weekinLinkedIn + Email, one system
The system

One outbound system. Six moving parts.

Each part feeds the others: the data sharpens the messaging, the messaging drives the conversations, the conversations teach us what to fix. Four parts I execute personally; two run through vetted partners under my responsibility.

LinkedIn Outbound

Connection and DM campaigns that reach decision makers directly. Short, specific messages engineered to get replies, not unfollows.

Cold Email Infrastructure

Multi-inbox setups with clean deliverability. Up to 12 active mailboxes per client, domain warmup, and daily health monitoring.

Audience Data & Lists

Precision-built prospect lists: who decides, where to find them, and what makes them reply. Hand-curated, never bulk-bought.

Strategy & Messaging

Business diagnosis, ICP definition, and translation into messages that convert. The layer everything else stands on.

LinkedIn Content & Thought Leader

Posts in your voice, amplified with Thought Leader campaigns to exactly the audience that matters.

Orchestrated Channels

PPC, SEO, cold calling, and WhatsApp through vetted partners, managed as one unit. One point of contact, full stack.

Why MDR

Architect, not contractor.

Anyone paying 200 dollars a month gets the same outbound tools. The difference is knowing which channels fit your market, how they talk to each other, and when to say no. A decade as VP Marketing taught me that. Every campaign here runs on it.

Mapping a campaign plan on a whiteboard

The first call produces work, not a quote.

Most clients leave call one with a defined ICP, a messaging direction, and a first campaign plan. No paid discovery month.

You work directly with me.

Every conversation, every strategic decision, every campaign. No account managers, no juniors, no handoffs mid-project.

You approve everything before it ships.

Every message, every sequence, every post: you sign off, then it goes out. Nothing leaves in your name without your eyes on it.

I tell you when you are wrong.

Even when it is uncomfortable. Even when it means turning down work that will not produce value. No yes-man retainers.

Work process

From diagnosis to booked meetings.

01

Diagnose

One conversation. I understand what you sell, to whom, and why they buy. No paid discovery month.

02

Map

Define and map the exact decision makers worth talking to. A list built with tweezers, not a bought database.

03

Message

Multi-touch sequences matched to your position in the market. Minimum 3 touches per channel, always.

04

Convert

Filtered leads land directly in your inbox with full context. You close, I keep optimizing.

Daily drivers across live client accounts
LinkedIn Sales NavigatorLinked HelperREACHINBOXPROSP.AIApolloICEMAIL
Results from the field

Real accounts, real numbers.

Client names withheld by agreement. The full stories are in the case studies.

Industry
Freight & Logistics
Channels
Cold Email, 12 mailboxes
Timeline
6 months
Results
  • ~15 qualified leads per month, sustained
  • First meetings inside week 2
  • 0 blacklist hits across 6 domains
Industry
Financial Services
Channels
LinkedIn only
Timeline
11 months
Results
  • 20-30% reply rate sustained
  • Meetings with the exact target persona
  • 0 compliance flags in a regulated market
Industry
Industrial Supply
Channels
LinkedIn + custom data
Timeline
90 days
Results
  • 140+ hand-vetted prospects mapped
  • 31 positive replies
  • 9 meetings booked

MDR is not the right fit if:

  • You are shopping for the cheapest vendor
  • You expect meetings in the first week
  • You want execution without your assumptions being challenged

Leave one call knowing what is actually broken.

20 minutes. You will know whether your outbound has a channel problem, a targeting problem, or a messaging problem, and what to fix first.